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Dating with Purpose Case Study

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The Brief

To create a converting website to drive sign ups to clinical psychologist, Christina O’Connell's, new program 'Dating with Purpose'. 


  • Strategic customer journey & wireframe of the website, designed to convert potential clients

  • Design & develop a high converting website based on the wireframe. Presenting information in an easy, digestible manner, while encouraging people to sign up to the program

  • Used a long form questionnaire to capture information drive sign ups to the new dating program

  • Media coverage from Straight Up PR prompted people to visit the website

  • First sign ups within days of the new website going live


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