Shah De Saxe: 
Interior Design Case Study

Shah reached out in need of new business cards & corflute signs for her existing interior design brand. She noted her love of light pink & rose gold foil in the hope of incorporating this palette, without alienating the masculine market. Prior to this project, Shah admitted to not sticking with consistent branding, so the brief shifted from just brand assets, to also including a mini rebrand. As corflute signs would be placed outside sites Shah was working on, & therefore, read from a distance, it was imperative that the information included was legible, while still embracing a sophisticated, clean look. Likewise, the business cards needed to offer a clean, professional way to convey all of Shah’s business information. Working closely with Shah, we combined all requirements to lift Shah de Saxe’s existing branding. With this & a refreshed colour palette in tow, new business cards & corflute signs were designed & a new style guide created.

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Highlights:

 

• Refreshed branding including a new logo, colour palette & fonts
   

• A new look for Shah de Saxe that wouldn’t alienate clients, but rather emulate her ability to work across different styles and tailor designs to suit clients needs
   

• New business cards with rose gold foil to hit the brief of “something a little more interesting that might grab attention & feel a little more like I consider the finer details!”
   

• Corflute signs which would be placed outside of work sites
   

• A simple style guide allowing ease of brand consistency across future brand collateral

 

Details:

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Working closely with Shah, a whole new look was created & brought to life within 3 weeks. With the refreshed branding & a strong look & feel, any future work with Shah will be a breeze.