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Formed Gardens: 
Web Design & Development Case Study

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The Brief

To update the website for Sydney-based landscaping design & construction company, Formed Gardens, as a way of showcasing their various services & projects. The key objective was to communicate Formed Gardens’ offering & point of difference, in an aesthetically pleasing & easy to navigate format.  To reflect Formed Gardens' sleek, premium & elegant design projects, Straight Up Studio also completed a minor brand refresh, embracing a clean monochromatic colour palette & elegant typography, to complement the vibrant imagery.

Highlights:

  • Improved user experience & navigation on the website

  • Clear & concise sectioning of information & details

  • Minor brand refresh to reflect Formed Gardens' design style

  • Showcasing Media coverage for credibility

  • Features a hi-res gallery of imagery from recent projects across Sydney & South Coast

  • In-built contact form

  • Implemented SEO strategies to enhance search ability 

  • Executed a PR Campaign alongside the website build to drive prospective clients to their new website

 

Details:

To support & amplify this six-page website design & development project, our sister agency, Straight Up PR executed an integrated & strategic PR Campaign for Formed Gardens. Straight Up PR secured top tier online Media Coverage, driving potential clients to the new website & adding credibility via an impressive ‘as seen in’ banner. ​

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