Formed Gardens:
Web Design & Development Case Study
The Brief
To update the website for Sydney-based landscaping design & construction company, Formed Gardens, as a way of showcasing their various services & projects. The key objective was to communicate Formed Gardens’ offering & point of difference, in an aesthetically pleasing & easy to navigate format. To reflect Formed Gardens' sleek, premium & elegant design projects, Straight Up Studio also completed a minor brand refresh, embracing a clean monochromatic colour palette & elegant typography, to complement the vibrant imagery.
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Highlights:
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Improved user experience & navigation on the website
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Clear & concise sectioning of information & details
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Minor brand refresh to reflect Formed Gardens' design style
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Showcasing Media coverage for credibility
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Features a hi-res gallery of imagery from recent projects across Sydney & South Coast
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In-built contact form
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Implemented SEO strategies to enhance search ability
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Executed a PR Campaign alongside the website build to drive prospective clients to their new website
Details:
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To support & amplify this six-page website design & development project, our sister agency, Straight Up PR executed an integrated & strategic PR Campaign for Formed Gardens. Straight Up PR secured top tier online Media Coverage, driving potential clients to the new website & adding credibility via an impressive ‘as seen in’ banner. ​
