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What is a Better-For-You Branding Agency?

Straight Up Studio is your one-stop-shop for all things branding, design, content creation & digital marketing. We specialise in the health, wellness & better for you industry, working closely with our clients to help bring their visions to life. We know the health & wellness space inside & out because we are in the industry.




The wellness space has evolved significantly over the past 10 years or so, with new diets emerging, trending workouts from HIIT to KAAIAA, the increase in popularity of meditation & mindfulness practices, & continual rivalry between health experts of whether coconut oil is good or bad (some things don’t change). A shift we have noticed more recently is the increasing prevalence of better for you foods & brands, moving away from the idea of a “perfect” diet.


As individuals & as a business, we really resonate with this industry shift as it reflects a more holistic & balanced approach to health. Instead of cutting out chocolate & chips entirely, consumers are looking for better for you alternatives, with products that use real ingredients that are as close to their natural source as possible. Let’s look at Whittaker’s Chocolate, as an example. Of course, chocolate is a treat & should be enjoyed in moderation, however we love the Whittaker’s bean to bar philosophy, using world class machinery to retain some of the key nutrients from the cocoa beans. Proper Crisps is another example or a better for you chips brand that uses real ingredients & minimal processing. Tastes better, too!


Just as we’ve embraced this trend in the health & wellness industry, we’ve also incorporated this theme within our Agency. So much so, that we’re now known as the better for you Branding Agency. We strive to be the best we can be & do our best work for clients, in an authentic & Straight Up way. We’re not perfect, but we’re better.


In the same way that you need good quality ingredients to create a better for you food brand, you need a strong team to deliver better brands. We work with a talented team of website designers, SEO masters, content creators & copy writing experts, to create knock-out brands. It’s all in the details.


For any questions about how we can help you build a better brand that cuts through the crowd, please shoot us an email at Hannah@StraightUpStudio.com.au. We love a chat!

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